ArenaPlus Brings Interactive Fan Experiences to Sinulog and Dinagyang Festivals
2026 organized by Spectrum.
ArenaPlus expanded its presence beyond sports arenas and into two of the country’s biggest cultural celebrations through its participation in activities surrounding the Sinulog and Dinagyang festivals.
Partnering with Spectrum, the organizer of Lyvefest powered by TikTok LIVE, ArenaPlus joined festival-goers in Cebu and Iloilo through a series of interactive experiences designed to engage attendees both on-site and online.
As part of its continued effort to connect with Filipino communities, ArenaPlus introduced activity booths that quickly became popular attractions during the festivities.
Among the highlights was the ArenaPlus punch-o-meter, where participants tested their strength, as well as a basketball shooting game that challenged visitors to predict whether they would score over or under a set target before taking their shots.
Lucky participants who got their prediction right won exclusive ArenaPlus bucket hats, sling bags, and t-shirts.
Guests who successfully made their predictions received exclusive ArenaPlus merchandise, including bucket hats, sling bags, and shirts.
The activations formed part of ArenaPlus’ broader initiative to support major cultural gatherings while creating opportunities for fans to interact with the brand through sports-themed experiences.
By bringing basketball-inspired games and interactive activities to two of the Philippines’ most celebrated festivals, ArenaPlus added another layer of entertainment to events already known for their vibrant atmosphere, music, and community spirit.
